The Sharp Edge

Profitable pricing advice

How to increase your prices without fear

How to increase your prices without fear

"How to increase your prices without fear.” Listen to my new podcast with US pricing expert Mark Stiving, featuring advice and tips on how any business can implement successful price increase plans. Listen to the...

How price anchors can increase your prices

How price anchors can increase your prices

Price anchoring is used to create a first impression in the customer’s mind, and if that “anchor” is a very high or low price compared to your main product, this is what the customer will use for comparison when judging the value of your main product. For...

“Great! So how much do you charge?”

“Great! So how much do you charge?”

Do you turn to jelly when your prospect asks you this question? You’ve spent time building a relationship with them and you’ve demonstrated how your products or services will be of benefit to them. They like who you are and what you do, and have decided...

Who owns pricing in your business?

Who owns pricing in your business?

If you’re a small business, its probably you as the owner. If you’re a medium to large sized business, then maybe its your senior commercial or finance person, but ultimately you still have overall control. The Sales team always want the cheapest prices,...

How to increase your prices (without saying sorry)

How to increase your prices (without saying sorry)

Pricing is one of the most important areas of your business for increasing profitability, but conversely its one of the areas that business owners spend the least amount of time thinking about. In this article, I am going to tell you how to think about...